South Korea is a major hub in the fast-growing crypto market globally. Seoul, in particular, is the center of the blockchain industry, which is developing rapidly due to high investment rates and user engagement. Global events such as the possible approval of a Bitcoin spot ETF in 2024 are expected to have a positive impact on the crypto market, and the South Korean government is strengthening its regulatory and legal framework in response. The Digital Asset Basic Act and the Virtual Asset User Protection Act are two examples of this.
While thousands of cryptocurrency exchanges have emerged in South Korea in the past, only a few large exchanges such as Bithumb, Upbit, and Coinone have established themselves in the market. This is because startups in the blockchain industry often come and go.
The role of marketing companies is also becoming increasingly important in the blockchain industry. The crypto market has low borders between countries, making it relatively easy to expand from Asia to Europe and from the US to Korea. In this environment, marketing companies specializing in blockchain are gaining traction.
One example is Etherlab, a blockchain marketing company that has been active in Korea since 2018. Etherlab has been in charge of marketing for Chinese cryptocurrency exchanges Bybit, Gate.io, Huobi, and OKX in Korea, as well as major Korean exchanges such as Bithumb and GoPax. EtherLab has also organized crypto meetups and conferences in Korea, hosting a total of 47 investor presentations and seminars.
Since the coronavirus pandemic, EtherLab has become more prominent in digital marketing than offline events. Through digital marketing, EtherLab has conducted more than 200 marketing campaigns, supporting the promotional activities of companies expanding overseas from Korea and companies expanding into Korea from overseas. Currently, the company is expanding its scope to include promoting large franchise companies and universities.
EtherLab’s main marketing services
-Brand Reputation Management:** We monitor a company’s reputation online and spread a positive image through SEO optimization.
-Blockchain Content Creation:** We create and distribute content that makes it easy to understand blockchain technology.
Performance Marketing: ** Provides marketing solutions that maximize ROI through data-driven ad execution.
-Social Media Marketing: We utilize social media such as Twitter, Telegram, etc. to enhance community interaction and work with influencers to spread brand awareness.
-Event planning and execution: ** We offer a variety of opportunities for blockchain projects to maximize engagement with investors and partners.
-PR and media relations:** With over 300 media contacts, our PR strategy is clearly targeted to our target audience.
Viral marketing:** We reach out to the real-world investor community in a variety of ways to maximize word-of-mouth marketing.
“The blockchain and crypto industry is rapidly changing, and it is important to stay on top of the trends and use our know-how gained from working with various exchanges to deliver a clear message to investors,” said EtherLab’s CEO. ”Building trust and awareness is key for blockchain companies to succeed.”
As the decentralized WEB3 marketplace breaks down national boundaries, we expect marketing agencies like EtherLab to provide quality services to help startups succeed in the global market.
Media Contact
Organization: etherlab
Contact Person: BOB KIM
Website: https://www.marketing82.com/
Email: Send Email
Contact Number: +8215335303
Address: 6, Teheran-ro 79-gil
City: gangnamgu
State: seoul
Country: South Korea
Release Id: 10022519132
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